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Western Digital Showcases New Super Speeds and Massive Capacities for M&E Workflows at NAB 2024
SAN JOSE, Calif. – April 17, 2024 – At the NAB Show 2024, April 13-17, 2024, in Las Vegas, Western Digital Corp. (NASDAQ: WDC) unveiled an exciting line up of technologies and new storage solutions designed for today’s and tomorrow’s complex media and entertainment (M&E) workflows. Western Digital continues to focus on creating what’s next with advanced solutions that address a broad range of growing content needs.
The increasing demand for richer and engaging content, with higher resolutions and more frames per second, is generating the need for faster, more flexible high-capacity storage solutions to help streamline workflows and keep up with high-pressure project demands. For every step of the workflow – from capture and transfer to archive – Western Digital is committed to advancing technology to help professionals and creators get work done faster and more efficiently – ultimately saving time and money – so they can focus on their creativity.
Featuring super speeds and massive capacities, Western Digital will showcase its newest innovations from its world-renowned brands at the show. The company’s broad portfolio offers reliable, unique solutions that can significantly improve M&E workflows.
Advancing Tomorrow’s Workflow: Delivering Next-Gen Technology, Super Speeds
Driving the future of performance, Western Digital revealed its next-gen SanDisk® SD and microSD Express portfolio with a higher level of performance for current and future applications requiring faster storage solutions that help reduce the time it takes to access and save data. With performance levels reaching SSD speeds, SD Express cards work with current SD UHS-I and UHS-II devices, while giving M&E professionals a memory solution for future superspeed devices. The new SD Express cards feature SanDisk® ThermAdapt™ technology which helps reduce card overheating with a specially designed enclosure and adaptive thermal managed controller, so devices stay well within a safe temperature range. SanDisk SD and microSD Express cards are expected to be available at authorized retailers, e-tailers and the Western Digital store this summer.
M&E professionals who create high-resolution videos with state-of-the art cameras, action cams, drones, and other digital devices, can be limited if they don’t have sufficient storage capabilities. To help pros evolve their creative process, Western Digital is featuring new ground-breaking memory cards at NAB:
Enhancing Workflow Efficiency: Expanding Possibilities with Massive Capacities, Extreme Performance
SanDisk Professional’s award-winning line up of desktop hard drive solutions now feature 24TB* enterprise-class 7200 RPM Ultrastar® drives inside its premium-grade portfolio to better support demanding 4K, 8K and VR workflows. The new range of 24TB SanDisk Professional desktop solutions can be purchased through authorized retailers, e-tailers and the Western Digital Store.
Conquering Enormous Data Demands: Increasing Scalability, Flexibility for Massive Workflows
Western Digital’s storage platforms are designed to tackle the M&E industry’s colossal data challenges with cost-effective enterprise-class storage that offers scalability, durability and mobility for broadcasters, CDNs, production houses and studios.
About Western Digital
Western Digital is on a mission to unlock the potential of data by harnessing the possibility to use it. With both Flash and HDD franchises, underpinned by advancements in memory technologies, we create breakthrough innovations and powerful data storage solutions that enable the world to actualize its aspirations. Core to our values, we recognize the urgency to combat climate change and have committed to ambitious carbon reduction goals approved by the Science Based Targets initiative. Learn more about Western Digital and the Western Digital®, SanDisk® and WD® brands at www.westerndigital.com.
*One gigabyte (GB) is equal to one billion bytes, one terabyte (TB) is equal to one trillion bytes, and one petabyte (PB) is equal to one quadrillion bytes. Actual user capacity may be less due to operating environment.
1Based on internal testing with the SanDisk PRO-READER SD Express Dual Card against the 64GB-1TB SanDisk Extreme PRO UHS-I SDXC card with SanDisk Professional PRO-READER SD & microSD. Performance may be lower depending upon host device, interface, usage conditions and other factors.
2Based on internal testing with the SanDisk PRO-READER SD Express Dual Card against the 64GB-1TB SanDisk Extreme PRO UHS-I microSDXC card with SanDisk Professional PRO-READER SD & microSD. Performance may be lower depending upon host device, interface, usage conditions and other factors.
3Based on read speed. Up to 250MB/s read speeds, engineered with proprietary technology to reach speeds beyond UHS-I 104MB/s, require compatible devices capable of reaching such speeds. Based on internal testing; performance may vary depending upon host device, usage conditions, drive capacity, and other factors. 1MB=1,000,000 bytes.
44K UHD (3840 x 2160) video support may vary based upon host device, file attributes and other factors. See www.sandisk.com/HD.
51 MB/s = 1 million bytes per second. Based on internal testing; performance may vary depending upon host device, usage conditions, drive capacity, RAID configuration and other factors.
Western Digital, the Western Digital design, the Western Digital logo, SanDisk, the SanDisk design, the SanDisk logo, SanDisk Professional, the SanDisk Professional logo, ArcticFlow, G-DRIVE, G-RAID, IsoVibe, PRO-BLADE, SanDisk Extreme PRO, SanDisk ThermAdapt and Ultrastar are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners. Product specifications are subject to change without notice. Pictures shown may vary from actual products. Not all products will be available in all regions of the world.
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Western Digital Technologies, Inc. is the seller of record and licensee in the Americas of SanDisk® products.