Earth Overshoot Day 2023: How our daily water use can #MoveTheDate

EarthOvershoot Day 2023: How our daily water usecan #MoveTheDate

Dubai, United Arab Emirates, August 02, 2023 –Earth Overshoot Day marks the date when humanity’s demand for natural resources surpasses what the earth can regenerate in one year. This means we are living on credit for five whole months and depleting the earth further and further. This alarming factcalls for urgent action to reduce our ecological footprint and preserve the planet for future generations.

And that does not have to be difficult or expensive at all: Simple changes in our everyday behavior and the use of new, innovative technologies could push back the date of Earth Overshoot Day.If households, for example, opted for high-efficiency appliances without using them too often, it could be moved by 6 days[1].

Many people are not aware of the fact that their own home offers great potential for savings,for example when using water.

GROHE,one of the leading global brands for complete bathroom solutions and kitchen fittings,has made it a mission to develop water-saving solutions that empower everyone to contribute to water and energy conservation efforts.

1. This saves water without sacrificing performance or comfort.

• latest innovation is GROHE Everstream, the brand’s first water-recycling shower technology that circulates hygienically treated water in order to create the showering experience users expect but consuming as little fresh water as possible – and using far less energy. The shower system uses as little as a quarter of the water and a third of the energy typically required by traditional showers, translating into a costsaving of up to 65% a year for a four-person household, and up to 70% fewer CO₂ emissions, depending on individual showering habits.The water recycling shower will be launched in 2024.

Earth Overshoot Day reminds us of the urgent need to re-think how we live and consume.This realitywill continue to nudge GROHE to play a pioneering role in the development of sustainable solutions that change how resources are used in kitchens and bathrooms.With thiscommitment to water and energy conservation and dedication to technological innovation, the brand aims to continue paving the way to #MoveTheDate.

+++ For further information and press material, please see this link.+++

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About GROHE

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freudean Wasser”, every product is based on the brand values of quality, technology, design and sustainability.

The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE’s professional business partners and their differentiated target groups.

With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO₂-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower.

Thanks to the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to contribute to LIXIL’s purpose to “make better homes a reality for everyone, everywhere”.

*includes CO₂ compensation projects, more on grohe-x.com/sustainability

[1]Energy efficient household appliances – Power of Possibility (overshootday.org)