DSS 2024 OPENING WEEKEND: IT’S TIME TO WELCOME A SUMMER WELL SPENT

Dubai, United Arab Emirates, 28 June 2024: The opening weekend ofDubai Summer Surprises (DSS) 2024 is here, marking the start of 10 epic weeks of new and only-in-Dubai experiences, electrifying events, spectacular shopping, unbeatable hotel and attraction offers, and tantalising gastronomy experiences – all at pocket-friendly prices and great value for everyone. With thousands of exceptional offers and sensational things to do, see, experience, and explore across the city, there are more ways than ever to experience a summer well spent in Dubai.

Kicking off the season of endless summer fun and endless brilliant bargains, the DSS Opening Weekend Celebrations are lighting up Dubai’s malls on 28 and 29 June. Organised by Dubai Festivals and Retail Establishment (DFRE), visitors can expect electrifying live entertainment, featuring a dynamic mix of music, dance, and performing arts. City Centre Mirdif is hosting captivating acts by Norwegian dance group Quick Style, Jordanian indie band Autostrad, Jordanian-Palestinian singer and songwriter Dana Salah, and Iraqi–Canadian singer and songwriter Ali Gatie; while Mall of the Emirates is welcoming DJ Keza, DJ Tala Samman, and DJ Sonya to spin their beats alongside dance performances by Hallway Boyz, Moto Dancers, and a Bharatnatyam and Hip-Hop Fusion. Dubai Festival City Mall is hosting dazzling parades, mesmerising dances, and captivating stilt walkers for  jaw-dropping performances of technicolour that will delight all ages.

Music aficionados can also enjoy three opening weekend concerts at the Coca-Cola Arena, with a stirring line-up of artists. Legendary performers Georges Wassouf and Al Shamiwill set the stage on fire at the Coca-Cola Arena today, on 28 June. Three of the biggest sensations of the rapping world – Xzibit, D12, and Obie Trice – will grace the stages of the Coca-Cola Arena on 29 June; followed by Ethiopia’s biggest pop star Teddy Afro, who will perform at the venue on 30 June.

Dubai’s favourite summertime destination Modesh World brings endless excitement for parents and little ones this weekend and all summer long, with grand celebrations marking the 25th anniversary of one of the region’s largest indoor entertainment and amusement facilities. Families and children can expect a celebratory atmosphere at Dubai World Trade Centre Halls 3-8 as the free-to-enter destination promises never-ending entertainment with over 170 thrilling rides and attractions, alongside thrilling live entertainment, fun and interactive workshops, and amazing giveaways. The region’s favourite kid-influencer @shfa_family will make a special appearance alongside Modesh and his friend Dana on 29 June to meet and greet fans, while a packed schedule of unmissable events and indoor adventures continues until 18 August for families. Key highlights include an Inflatable Park, an Animal World Play Area, more than 100 arcade games and VR experiences, informative workshops, live shows, thrilling rides, soft play areas, inflatable slides, skilled games, and much more. Modesh World is open from 10am – 10pm on Mondays to Thursdays, and from 10am – 12am on Fridays to Sundays.

The opening weekend of DSS also sees the launch of Movie Magic brought to you by DSS, where Roxy Cinemas across the city are abuzz with thrilling activities. Families can catch their favourite films on the big screen all weekend, complete with unlimited popcorn refills. Kids can unleash their creative genius via arts and crafts activities, face painting, games, and much more. The wonderland of movie magic will continue throughout summer, with a packed calendar of world premieres, celebrity appearances, and much more. Visitors can expect daily surprises, win prizes, receive unexpected treats, and enjoy delicious combo deals on tickets and snacks. Modesh and Dana will also host special movie events throughout the summer, including the arrival of the Minions in key destinations across Dubai for the exclusive screening of Despicable Me 4 on 4 July.

Paving the way for a summer of incredible offers and unbeatable deals, shoppers can dive into the DSS 12 Hour Sale today, on 28 June from 10am to 10pm. For one day only, whopping discounts of up to 90 per cent off are on offer across more than 100 brands at Majid Al Futtaim malls, spanning everything from fashion and homeware to beauty, electronics, and more. Participating malls include Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem, and City Centre Al Shindagha. Shoppers spending AED 300 or more can download the SHARE app, and head to the Spin the Wheel activation zone at Mall of the Emirates, City Centre Mirdif, and City Centre Deira for a chance to win instant prizes or SHARE points across the malls.

A season of exceptional sales will continue throughout the summer with DSS sales bringing the 10 weeks of the best bargains across more than 800 top brands at over 3,500 stores throughout the city’s iconic shopping malls and vibrant shopping destinations, offering discounts of up to 75 per cent. Shoppers can grab hot deals, limited-time offers, and incredible prices this weekend all throughout summer on their favourite lifestyle, fashion, beauty, and electronics brands. Participating stores are further sweetening the deal with a chance to win huge prizes, while exclusive weekly promotions offer even more ways for everyone to maximise their retail therapy.

The excitement doesn’t stop at everyday discounts. DSS unveils exclusive promotions throughout the summer to shower shoppers with even more rewards. Starting this weekend, huge prizes are up for grabs with the SHARE Millionaire campaign, the win a Lexus with Dubai Festival City Mall promotion, spend and win programmes at WAFI City and Mercato Mall, Win with Ticket raffles, and much more.

Offering great value to everyone is the exclusive DSS Entertainer package, which unlocks over 7,000 buy-one-get-one-free (BOGO) offers across a superb selection of the best dining, attractions, water parks, beauty, fitness locations and other destination experiences across Dubai. Available until 1 September and valid for three months from the date of activation, the DSS Entertainer is priced at just AED 195 with all offers being redeemable every day of the week. What’s more, users can share BOGO vouchers with up to three friends and enjoy pocket-friendly fun with their loved ones this DSS.

Dubai Summer Surprises 2024 is supported by key sponsors Al Futtaim (Dubai Festival City Mall and Dubai Festival Plaza), Majid Al Futtaim (City Centre Deira, City Centre Mirdif, and Mall of Emirates), Dubai Holding Asset Management (Al Seef, Bluewaters, City Walk, The Beach, and The Outlet Village), Mercato Shopping Mall, Merex Investment, Nakheel (Ibn Battuta, Nakheel Mall, and The View at The Palm); as well as AW Rostamani, Emirates Airlines, ENOC, e&, and talabat.

For more information, visit @CelebrateDubai on social media and the Dubai Summer Surprises website.

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About Dubai Summer Surprises 2024:

Dubai Summer Surprises (DSS) returns for its 27th edition this year, running from 28 June to 1 September 2024. The annual festival brings 65 days of non-stop adventure with thousands of offers and fun things to do across the city, showcasing the summer as one of the best times of the year to explore Dubai. Residents and visitors can discover world-class shopping, incredible offers at iconic hotels and attractions, non-stop entertainment and epic concerts, diverse dining, as well as new and exciting activities for all ages and preferences. With endless offers and experiences to enjoy with friends and family throughout the summer, DSS 2024 promises something for everyone.

About Dubai Festivals and Retail Establishment:

Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.

For further information, please contact:

Dubai Economy and Tourism