Back to School with Whiffs of Wonder: Ajmal Perfumes and Threads Unveil New Children’s Fragrances

Ajmal Perfumes’ Collaboration with Threads Sets New Standards in Children’s Fragrance Market

August 2024, Dubai, United Arab Emirates – Ajmal Perfumes, the renowned fragrance house with a legacy spanning seven decades is all set to welcome students back-to-school, with its new collection Whiffs of Wonder, a line of six enchanting fragrances featuring scents such as Lady Farasha, Little Prince, Hannah Banana, Adventure Bay, Pink Princess, and Sea Cruiser, which is tailored for children and now available at all Ajmal stores across UAE and Kidzania.

Building on the success of Ajmal’s previous collaboration with KidZania Dubai, where children engaged in the art of perfume making, we have now partnered with Threads. The brand known for its high-quality school apparel, now joins forces with Ajmal to offer parents a one-stop shopping experience. This collaboration allows parents to seamlessly purchase school uniforms and children’s fragrances together, adding an extra touch of magic to their back-to-school preparations.

Each fragrance from the Whiffs of Wonder is thoughtfully crafted to evoke joy, innocence, and a sense of adventure, making the start of the school year even more special.

Focusing on children’s fragrances, Ajmal Perfumes ensures that each scent not only appeals to young senses but also prioritizes safety and gentleness for young skin. The formulations are carefully developed with high-quality ingredients to offer a pleasant scent experience that is both engaging and comforting for children.

Abdulla Ajmal, CEO of Ajmal Perfumes, expressed his enthusiasm about the launch: “At Ajmal Perfumes, our mission is to create fragrances that resonate deeply with our customers. With our new collection, ‘Whiffs of Wonder,’ we’re excited to introduce young consumers to the art of fine fragrances. Our goal is to integrate these scents into their daily routines, encouraging self-expression and bringing joy to their everyday moments.“

Jacques Wessel Rheeder, MD of Threads, added: “Partnering with Ajmal Perfumes extends our commitment to quality beyond apparel. This collaboration enriches our offerings, making back-to-school shopping a more joyful and convenient experience for families across the UAE.“

This partnership between Ajmal Perfumes and Threads merges luxury fragrance craftsmanship with trusted school apparel expertise. The new line of children’s fragrances promises to make the back-to-school season more delightful and memorable for young ones, while offering parents a seamless and enjoyable shopping solution.Top of FormBottom of Form

About Ajmal Perfumes: Inspired by the glorious Orient, Ajmal began its perfumery journey with the world’s oldest form of fragrances: perfume oils. Over the last 73 years, Ajmal has created a unique niche in the world of perfumery in the Middle East, as producers, manufacturers, retailers and distributors. Ajmal offers a plethora of fine western and oriental fragrances and is renowned for its expertise in bringing the most exquisite Oudh and Oudh-related products. Ajmal’s retail presence spans 350+ exclusive showrooms within the GCC and the world.