Physical Address

304 North Cardinal St.
Dorchester Center, MA 02124



Families and friends can stay cool and enjoy a vibrant array of movie fun at Roxy Cinemas across the emirate as part of Dubai Summer Surprises 2024

Film premieres, special screenings, celebrity meet and greets, fun kids activities, competitions, and giveaways will keep friends and families entertained all summer long

Dubai, United Arab Emirates, 5 July 2024: Families, friends, and couples have endless ways to stay busy this summer with Movie Magic, brought to you by Dubai Summer Surprises (DSS) 2024 at Roxy Cinemas. Film-themed entertainment promises endless entertainment for all ages at Roxy Cinemas across Dubai this summer, with family fun, kids’ activities, and all the best new and classic blockbusters on the big screen for two whole months.

A key highlight of DSS 2024 organised by Dubai Festivals and Retail Establishment (DFRE), the two-month celebrations at Roxy Cinemas offer something new and exciting every day, from premieres, special screenings and experiences, to celebrity visits, activations, raffles, live events, unexpected surprises, and much more. Movie lovers can also take advantage of delicious combo offers on tickets and delectable cinema snacks.


Throughout July and August, kids have endless ways to stay entertained with a curated line-up of delightful family-friendly movies at Roxy Cinemas. The schedule not only includes newly released 2024 films, but also features blockbusters from 2023 and old classics. Providing families with the best value experiences this summer, the movies can be enjoyed as part of a special Roxy Cinemas package that includes a ticket, beverage, and unlimited popcorn.


Roxy Cinemas is welcoming mums and their little ones for a specially curated cinema experience. Every Monday until 26 August, Modesh and Dana’s Mama’s Movie Club provides the perfect place for mums with little kids to enjoy a fun-filled afternoon in a relaxing, baby-friendly environment. The screenings are for the mothers to enjoy, while the environment is specially designed for the little ones with dimmed lights and reduced volume levels. To help mums make the most of their morning, the Platinum ticket package includes a nutritious breakfast and a goodie bag.


The first of its kind to launch in the UAE, Ladies Night at Roxy Cinemas in partnership with RITUALS brings a whole new meaning to girls’ night out. On 16 July and 13 August, ladies are invited to use the Roxy Cinema VIP Lounge for an hour before the movie begins, where they can catch-up over free flowing mocktails before making their way into the Platinum cinema to watch a specially picked girls’ night film. All seats fully recline and come with blankets, helping ladies truly to relax as they take their pick from gourmet food and drinks throughout the screening. To round off the special evening, all guests will be treated to a goodie bag packed with wellness must-haves from RITUALS. Ladies and their friends can experience this luxurious cinema adventure every month in Roxy Cinemas at Dubai Hills Mall, City Walk, and The Beach, JBR.


During the month of July, Roxy Xtreme, home of the largest screen in the region, located at Dubai Hills Mall, will host the Deadpool & Wolverine premiere. In addition to receiving an exclusive greeting from the key talent of the movie, fans can also relive their favourite movie moments by keeping an eye out for themed stunts at key locations in Dubai including Burj Al Arab. A six-hour triple feature movie marathon leading up to the first midnight screening of Deadpool and Wolverine will get hardcore fans in the mood for the premiere, with Red Bull providing the mocktails and a DJ for the ultimate countdown experience. Further bringing the movie to life, cosplay events will offer fans the chance to dress up as their favourite Deadpool and Wolverine characters for the chance to win exciting prizes, while exclusive movie merchandise will also be up for grabs. Ticket holders will also have an exciting chance to win a trip to Disneyland in Orlando in a grand draw.

Roxy Cinemas in Dubai Hills Mall  will open its doors for the regional premiere of Ex Mirati in  July, with film star Mohamed Henedi hosting an exciting meet-and-greet event in celebration of the movie launch and fans receiving an exclusive greeting from the key talent of the movie.

Meanwhile, the cast of Dodi will greet fans in July at Roxy Xtreme in Dubai Hills Mall. Fans can look out for Egyptian singer Ahmed Saad who will perform live at the event, joined by Egyptian TV and film stars Donia Samir Ghanem and Mohamed Mamdouh.

Later in August, a special Indian premiere awaits all Bollywood fans. Full details will be revealed in the coming weeks.


For the ultimate cinema experience, fans can also witness hilarious stand-up comedy acts and enthralling live magicians at Roxy Xtreme in Dubai Hills Mall, hosted throughout July and August. Stay tuned for announcements on the line-up.


Every day there is something new and different to discover at Roxy Cinemas. From 1-14 July, young movie fans can transform into their favourite characters at special face painting stations across cinemas. From 15 to 31 July, little artists can practise their skills at exciting drawing workshops. From 1-15 August, all youngsters are invited to discover their inner chef by  making their own pizza in fun culinary workshops. LEGO® fans can immerse themselves in a dedicated LEGO® Zone from 16 August to 1 September.


Throughout July, cinema fans can look forward to extra special surprises as part of the Lucky Seats campaign at Roxy Cinemas. Winners can take home instant prizes such as movie tickets and classic cinema snacks, as well as exciting prizes such as tickets to MOTIONGATE Dubai, Wild Wadi Waterpark, Inside Burj Al Arab Tours, Madame Tussauds, concerts at the Coca-Cola Arena and much more.

From 1 to 14 August, there are also chances to win big in Roxy Cinemas’ Scratch and Win promotion, with amazing prizes up for grabs – from dining experiences to theme park passes and more.

In celebration of Modesh’s 25th anniversary this year, there are 25 ways to win 25 prizes in daily giveaways from 8 August to 1 September – including movie tickets, food and beverage, Coca-Cola Arena concert tickets, special merchandise, and lots more. Little ones can also look out for special appearances from Modesh and Dana at Roxy Cinemas across the emirate, all summer.

Dubai Summer Surprises 2024 is supported by key sponsors Al Futtaim (Dubai Festival City Mall and Dubai Festival Plaza), Majid Al Futtaim (City Centre Deira, City Centre Mirdif, and Mall of Emirates), Dubai Holding Asset Management (Al Seef, Bluewaters, City Walk, The Beach, and The Outlet Village), Mercato Shopping Mall, Merex Investment, Nakheel (Ibn Battuta, Nakheel Mall, and The View at The Palm); as well as AW Rostamani, Emirates Airlines, ENOC, e&, and talabat.

For more information, visit @CelebrateDubai on social media and the Dubai Summer Surprises website.

– ENDS –

About Dubai Summer Surprises 2024:

Dubai Summer Surprises (DSS) returns for its 27th edition this year, running from 28 June to 1 September 2024. The annual festival brings 65 days of non-stop adventure with thousands of offers and fun things to do across the city, showcasing the summer as one of the best times of the year to explore Dubai. Residents and visitors can discover world-class shopping, incredible offers at iconic hotels and attractions, non-stop entertainment and epic concerts, diverse dining, as well as new and exciting activities for all ages and preferences. With endless offers and experiences to enjoy with friends and family throughout the summer, DSS 2024 promises something for everyone.

About Dubai Festivals and Retail Establishment:
Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.

About Roxy Cinemas:

Launched in January 2017, Roxy Cinemas, located at Dubai Hills Mall, City Walk, The Beach JBR, Al Khawaneej Walk, and Boxpark offer different experiences, to enjoy the latest blockbusters, live sports, and special events within a luxurious setting. ‘Roxy Xtreme’, the biggest screen in the Middle East & North Africa at Dubai Hills Mall, offers 418 fully recline seats with standard & premium seating categories and Director Boxes with 36 luxurious seats, a lounge and extensive food and beverage options. ‘Platinum’ experience at The Beach JBR, Box Park, City Walk and Dubai Hills Mall offers fully reclining seats and a platinum food & beverage menu that can be ordered in the lounge or in the auditorium. Gold experience only at Al Khawaneej, offers fully reclining leather seats and in-seat food & beverage service menu. Silver experience at The Beach JBR, City Walk and Dubai Hills Mall offers standard seats and various food and beverage options at the cinema’s counters. Roxy Cinemas feature various promotional offers including the monthly ‘Ladies Night’ and ‘Boys Night’, the weekly ‘Date Nights’, ‘Saturday Brunch’, ‘Sunday Roast’ and the ‘After School Club’ at the different movie theatres. Roxy Cinemas is part of Dubai Holding Entertainment, one of the largest diversified entertainment groups in the region. For more information, please visit and follow @theroxycinemas

For further information, please contact:

Dubai Economy and Tourism 
[+971] 600 55 5559

Leave a Reply

Your email address will not be published. Required fields are marked *